Industry

Merchant Cash Advance & Finance

MCA (merchant cash advance) workflows have quirks no off-the-shelf CRM handles well: stacking (a merchant carrying multiple active advances), ACH performance (how reliably the daily payments clear), bank-statement signal, lender appetite by state and industry, and the broker-accountability layer that decides whether your funder relationships compound or erode. We build the internal systems your CRM can't.

Who this is for

For MCA brokers, ISOs (independent sales organizations), lenders, and underwriters working small-business finance.

See the live demos02
Section 01 · Where it breaks today

The pains we hear from operators in this space.

01

Reps blast every deal to every funder on the panel, burning relationships and racking up declines for stacking before the decks are even read

02

Underwriters spend half the day re-pulling and re-typing the same bank-statement metrics, file after file

03

By the time a UCC lead (commercial filing) reaches your inbox, every other broker in the country has already worked it

04

Nobody can tell you which ISOs actually fund — or which ones default after they do

05

Renewal timing and ACH performance live in one person's head — and walk out the door when they do

Section 02 · What we build instead

The internal systems we drop in to fix them.

01

Funder routing by appetite — industry, state, TIB (time in business), monthly revenue, position, and NSF tolerance

02

Bank-statement parsing that returns 6-month deposits, NSF (bounced-payment) count, average daily balance, and trend signal in seconds

03

Stacking detection that cross-checks fresh UCC filings against your own submission history

04

ISO and broker scorecards: submitted, funded, defaulted, and time-to-fund in one view

05

A renewal pipeline that auto-reaches out the moment a deal hits 70% paid down

Section 03 · Example deliverables

A few of the concrete pieces we typically ship.

Deliverable

Funder-routing engine with appetite rules per state, industry, and position

Deliverable

Bank-statement parser that returns deposit, NSF, and balance-trend signal

Deliverable

ISO scorecards covering submitted, funded, defaulted, and time-to-fund

Live demos

See the system running.

These run live, embedded directly here. Click around the same way an underwriter or rep would.

Demo 01 / 02

Underwriting workspace

The full underwriter view — bank-statement signal, stacking checks, and scoring all in one place.

pmf-underwriting.up.railway.app/demo/underwriting
Demo 02 / 02

Broker syndication marketplace

Crowdfunding-style syndication for brokers — buy partial positions in active deals, track ownership and return live, and earn on smaller commitments. Easier for new reps to participate, harder for experienced reps to walk when their capital is in the book.

pmf-capital-marketplace-production.up.railway.app/demo

Tell us what's broken.
We'll tell you what to build.

A 30-minute call. No pitch deck. We map the workflow you're trying to fix and tell you straight whether we're the right team for it.