Case study

NYC Property Intelligence System

A daily pipeline that turns DOB permits, ACRIS records, and PLUTO data into ranked, owner-enriched sales opportunities.

Section 01 · The problem

What was actually breaking before we touched it.

01

The team was buying permit lists from third parties — recycled, weeks old, and full of properties that didn't match their buy box.

02

When a useful permit did surface, finding the actual owner required jumping between four different city portals by hand.

03

Reps spent more time on data lookup than on outreach, and the highest-signal filings often slipped through.

The shape of what we built
data pipeline · live
01
Source
DOB · ACRIS · PLUTO
02
Ingest
Daily, change-detected
03
Resolve
LLC → human owner
04
Score
Buy box · per rep
05
Route
CRM · alerts
+ resilient retries+ proxy rotation+ scheduled refresh+ change detection
Section 02 · The system

What we built and how it works.

01

Daily ingestion of DOB permit filings, ACRIS deed and mortgage events, and PLUTO/RPAD-style property records.

02

Owner and contact enrichment that resolves LLCs to humans and stitches phone, email, and mailing addresses where possible.

03

A buy-box scoring layer that ranks every new filing against rep-specific rules — borough, asset class, ownership signals, recent activity.

04

An internal dashboard with saved searches, alerts, and one-click handoff to the team's CRM.

Section 03 · The impact

What changed for the operator.

01

Reps now start the day with a ranked queue of fresh, owner-resolved properties instead of spreadsheets.

02

The team caught filings the same morning they posted — before competitors saw them.

03

Hours of daily manual lookup work disappeared; outreach volume on qualified opportunities went up sharply.

Tell us what's broken.
We'll tell you what to build.

A 30-minute call. No pitch deck. We map the workflow you're trying to fix and tell you straight whether we're the right team for it.